NIVEA, a global skin- and body-care brand, in a Wu Mart supermarket in Beijing, China. Wu Mart, the Beijing-based chain, was founded in the early 1990s by Zhang Wenzhong. Its name smacks of the fame of U.S. retail giant Wal-Mart. Wu Mart and Wal-Mart are competing in different arenas and each appears to be going after a different class of consumer. By 2005, Wu Mart had more than 450 hypermarkets, supermarkets and convenience stores, and is one of only a few Chinese retailers whose shares are...
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NIVEA, a global skin- and body-care brand, in a Wu Mart supermarket in Beijing, China. Wu Mart, the Beijing-based chain, was founded in the early 1990s by Zhang Wenzhong. Its name smacks of the fame of U.S. retail giant Wal-Mart. Wu Mart and Wal-Mart are competing in different arenas and each appears to be going after a different class of consumer. By 2005, Wu Mart had more than 450 hypermarkets, supermarkets and convenience stores, and is one of only a few Chinese retailers whose shares are publicly traded..02 June 2011
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